FAQ: Branding 101

My customers are often surprised to find my name stamped on tags on my Peggy Li Creations jewelry pieces. Until this year, I've been hand-stamping those suckers onto the teeny sterling tags! No more. In a big step to increase consistency of my brand across my items, I'll be getting those tags made for me, as well as adding "hot stamped" boxes to my arsenal (stamped with my name in my logo font).

What is branding and why is it important? Your customers will appreciate the professional finish of your items and will become accustomed to the visual cues your branding provides so they will be able to recognize your work at a glance. With all the competition out there, I need every little detail to help put my stuff above the rest!

Some great resources:

Tool Craft: The folks there are nice and, with certain minimums and a stamp creation fee, you will get more tags than you'll ever need.
http://www.toolcraftrumart.com/.

Rio Grande: they will set up your hotstamp and provide many packaging options to use it with. If only they could do two-color!
http://www.riogrande.com

If you're not ready to invest in having items stamped for you, there are many ways to do it at home. Labels are a quick way to add your brand to a gift box or bag. You can also try a company like My Own Labels for some fancier/custom printed labels. For the hand-stamps, Rio Grande provides tags and stamps, or you can check out MicroStamp.

Next week: Where do you get your inspiration?

2 comments:

Amy said...

Thanks for the tag resource. I have been looking for a place that will make the tags with my logo for me. Did they do a good job?

plcpeggy said...

Yes, toolcraft did a great job! I will be using them again in future.