Adelaide Lancaster and Amy Abrams, small business coaches who founded a small business collective office space called In Good Company, wrote this book from their experiences talking to entrepreneurs. Usually the approach of small business coaches is, "I'll show you how I did it" and "Ways to get more out of your business." This book was refreshing in that it addressed the unique motivations of truly small small business owners -- that we face this ongoing pressure to "do better" and "get bigger", while this may not be at all what the business should do. More importantly, it may not be what you *want* to do. And if nothing else, a small business owner gets into business for themselves so they can call the shots!
I enjoyed thinking about the questions they posed (and I asked the authors to create a printable worksheet to follow the Q&A that permeates each chapter) and it was a very quick read. It was also insightful to read anecdotes from other entrepreneurs (and in my case, business owners other than jewelry designers was refreshing). In addition to the real-life cases, Adelaide and Amy also demonstrated their examples with fictional characters to give clear examples of the concepts they proposed.
I highly recommend this book to small business owners, especially if you've been toiling in your business for a few years and find yourself a little lost in it. If you feel like the business is running you and you're not running the business, give this book a try. I'd love to hear your thoughts on the book, if you've already read it! Please leave a comment!
Buy a copy in print or in digital format here at Amazon: The Big Enough Company.
Follow In Good Company on Twitter: @ingoodcmpny
All the best,