FAQ: What's in a name? Naming your jewelry.

Is it important how you name your jewelry pieces? Yes, yes it is! A good name is part of the overall branding experience and you should follow similar rules. That is, know your target market and name your pieces with the same flair as you would treat any of your other branding materials.

Creative vs. Actual Names
I used to give all of my handmade jewelry pieces "creative" names. And we've all seen jewelry lines where every piece is named after a persons' name, like the "Julia" or the "Rebecca". While there is nothing wrong with creativity, or by naming pieces after friends/family/famous people, I now prefer to do a mix of creative that evokes a feeling or image (that your customer would relate to) OR a direct name, which is beneficial for SEO reasons.

Creative Names:
A creative or evocative name helps the customer imagine the mood/situation they'd wear the piece for. For that reason, I try and stick with positive names (remember, do what works for your branding) that someone would feel good knowing they are wearing. For example, the Nested Jewel Necklace. To me, that name feels warm, comfortable, yet luxe, and also can describes the actual "nested" design.

Some of my most popular designs have tongue-in-cheek names, for example:

Weather the Storm! Necklace

Tuxedo Crystal Earrings

Fly Free Necklace

Clever names must make sense with the design, so it becomes memorable and creates an image in the mind. Otherwise, it can become silly.

Actual Names:

The Fly Free Necklace is a good example of an actual/creative name. The name creates an image, but is also descriptive of what the item actually is. Same goes for the next piece, the Bird on a Branch Necklace. An "actual" name can be useful if you are using keywords -- in the above example "bird necklace" is a search term. "Pearl Necklace" is pretty boring, but people are probably searching for "Pearl Necklace" when they shop. How about, "Gunmetal Pearl Fringe Necklace"?

So remember to keep in mind when naming your jewelry creations:

1) Spelling counts!
2) Keep it short (if you can)
3) Think SEO
4) Evoke a feeling
5) Be descriptive
6) Think of your brand/image

Hope that was useful! You can read more about naming jewelry in this article by BeadingDaily.com -- How to Name Your Jewelry Projects


casualgal said...

Thanks you for this great post. I am pretty literal when I "name" my pieces for selling. This makes me want to be more creative. I love your "fly free" necklace.

Primary Work at Home said...

I like the pieces. Great work! Happy New Year!

Constantinos said...

nice work...!!!

yours truly said...

I love your tongue in cheek names, so much fun! I like to use use words that describe how I feel when I wear the piece like "Elusive", "Opulent" or "Regal." I've also used drink names like "Vodka Tonic" for a clear quartz ring or "Pink Champagne" for a rose quartz ring!

Steve said...

thanks for those intersting tips on naming jewelry. NAME is what gives the first impression about a jewelry piece and if the name is interesting like "Fly Free Necklace" it is for sure to attract more visitors. I recollect that I saw creative names for
jewelry at omericaorganic.com